Ketchum Corp case Essay Example | Topics and Well Written Essays - 250 words

Ketchum Corp case - Essay Example This term is knowledge generation. In this way the company is working at innovating processes related to the way that employees interact with the information intranet system in order to generate knowledge. Ketchum used a number of motivational tools to promote the intranet system throughout the company. One of these motivational tools was including employee’s sharing practices into job assessments. Another motivational tool that was implemented was employee raffles. Newsletters also recognized employee contributions, and even included a document of the month section. The specific system that has been established in the Ketchum case study is an expert system. An expert system refers to a system where human knowledge is embedded in a technological process. In this way the employee’s knowledge, including their autobiographies, constitutes a sort of expert system. The main focus that Ketchum attempts to achieve in its KM initiative is the notion of knowledge sharing. Knowledge sharing in this model functions for a variety of purposes. In addition to sharing knowledge internally, it aids the organization by limiting employee turnover and maximizing intellectual